AI Insights · Timothy · July 2025
Top 5 Fashion Games on Android in Mexico, Q2 2025
Explore the performance trends of the top fashion games on Android in Mexico during Q2 2025, highlighting downloads, revenue, and active users.
In the second quarter of 2025, the fashion game category on Android in Mexico saw interesting trends among the top five applications, as reported by Sensor Tower.
Skincare Time: Makeover ASMR from FALCON GAME exhibited fluctuating metrics. Weekly downloads started strong at around 73K, peaking mid-April at over 100K, before stabilizing around 60K by the end of June. Revenue saw a modest resurgence in early June, reaching $13. Weekly active users fluctuated significantly, reaching a high of 156K in early June.
Fashion Makeover:Salon&DressUp by Happy Go Game experienced a sharp rise in weekly downloads, particularly mid-quarter, with a peak of nearly 117K in late May. Revenue also showed a positive trend, climbing steadily to $17 by the end of June. Active users followed a similar pattern, peaking at 136K in late May.
Satiszone: Perfect ASMR Tidy from Sonat Global maintained a consistent performance, with downloads peaking at over 70K in mid-April. Revenue saw minor fluctuations, reaching $16 in mid-April. Active users peaked at 279K in mid-May, indicating strong engagement.
Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES showed relatively stable weekly downloads, hovering around 20K to 53K. Revenue remained minimal, with a slight uptick only in mid-May. Active users consistently exceeded 470K throughout the quarter, demonstrating a solid user base.
Finally, Fashion Show: Makeup, Dress Up by Dress Up Games for Girls saw a steady increase in downloads, peaking at 34K in mid-June. Revenue was highest at $29 at the start of the quarter. Active users showed a gradual increase, ending the quarter at 62K.
These insights from Sensor Tower highlight the varied performance of fashion games in Mexico, with each app showcasing unique trends in downloads, revenue, and user engagement.